Blogging "Trackbacks" | The Good, the Bad and... the Profitable?

10 Oct 2008

Blogging "Trackbacks" – The Good, the Bad and… the Profitable?

Author: Jim | Filed under: Blogging 101, Observations

I still remember the first time I got a “trackback” on my first blog. I thought… “what the heck is this?” This initial reaction is exactly how 90% of bloggers view trackbacks coming from other websites to their blogs. The fact is: trackbacks can be good, trackbacks can be bad, and trackbacks can be exploited for money.

[...] I just stole your traffic! [...]

Money?! Really!?

That’s right. Hitting trackbacks is an all too common blackhat SEO method to secure lots of traffic in a small amount of time. It’s quick and effective (when done correctly), and can really leech a good portion of your traffic. Because of this, I’d like to spend the day today to explain to all of you exactly what the function of a trackback is to your blog… and how you should go about deleting or accepting them to your website.

What is a Trackback Anyway?

Trackbacks were actually originally developed for the “MovableType” blogging platform. Since then, the technology has been adapted in WordPress and Blogger blogs to increase their functionality. The original creator, SixApart, wrote: “In a nutshell, TrackBack was designed to provide a method of notification between websites: it is a method of person A saying to person B, “This is something you may be interested in.” To do that, person A sends a TrackBack ping to person B.”

So yeah, a trackback is essentially an alternative to commenting. Anytime you mention someone else’s post and link to it, they will receive a “trackback” notification (also called a “ping”)… basically letting the original blogger know that someone else is plugging them. This is a very useful tool, and it makes my Sunday Link Love all the more popular and useful. The only downside is that trackbacks make it quite easy to score a free link. It is an attempt to create a sort of “authenticity” to comments, but has been skewed (and even faked entirely) as a spammers tool in many cases.

The WhiteHat Use of Trackbacks

Trackbacks are the most useful thing since sliced bread, and make blogging so much more interactive than it would be ordinarily. So naturally, the WhiteHat use of trackbacks is two-fold. It is now possible that any time you write about someone else’s blog post, you will be leaving a real time link on their post back to your more recent article. The other side of the coin is that it creates a very authentic and friendly blogging atmosphere where people can get some attention where they wouldn’t ordinarily.

Say I am writing about this or that (as I do) and someone comes along and writes about my post, recommending it (or bashing it!). Because of the trackback feature, I am going to notice that you wrote about and linked to my blog. Since you helped me out, I’m likely to check out what you had to say. This is a fantastic way for smaller bloggers to reach out to the big boys and gain some media attention for free. By being a bit generous about your linking, it won’t be long before you are getting friendly linking activity from other bloggers in your niche interest area.

The BlackHat Use of Trackbacks

A little disclaimer: I don’t do this, and do not advocate you doing this either. The following methods I am about to outlay are considered BlackHat and could potentially get you banned from Google or otherwise disciplined.

This is why you come to Jimvesting, isn’t it? I am not going to pretend like everyone here is using WhiteHat trackbacks to be responsible bloggers. Not at all. In fact, there is a mass exodus of bloggers that use the functionality of pinging posts just to gain a traffic boost where it is not deserved for their sole benefit. Let’s talk about the other side of things, and how a lot of people are using trackbacks to make money.

The beauty of trackbacks is that few people actually understand how they work. This is one of the reasons I am writing this today, to inform! Since nobody knows what a “ping” is, very few bloggers actually delete the trackbacks that come in… believing whole-heartedly that someone actually enjoyed what they wrote and linked to them! What fools!

Using blog commenting to spam is out of touch, since people will always realize a spammy comment… but won’t necessarily pick up on a spammy trackback. Links created by trackbacks are two-way reciprocal links, and this is a problem that BlackHat folks have to deal with since two-way links do not hodl the same “link juice” that one-way links do. So, BlackHat’ers have had to devise a way to manufacture one-way trackback links to optimize their linkage.

The primary program used to automate the task is “Trackback Spider,” while there are some other slower tools like the manual form on Wiz Bang Blog. After you find a blog with the trackback feature enabled openly, you could potentially generate a whole slew of trackback links that are one-way pointing to your blog. This is basically, well, cheating. Which is exactly why so many people doing this get busted.

Arm Yourself With Knowledge!

Obviously, now that you know what people are doing with trackbacks, it is going to be a lot easier for you to defend your blog from these traffic leechers. There are two ways to defend your blog from ping attacks… spam guarding and completely disabling your website. Obviously, option one would be to turn off trackbacks completely… which you can do in your admin panel options settings. I don’t really recommend this unless you are getting absolutely pounded by trackbacks on a daily basis and can’t keep up with your spam protection. As was implied, the other method is to install a spam plugin to blog any potentially hazardous comment or ping that comes in. I use Akismet, which works quite well!

Bottom Line: Trackbacks can be a great blogging tool, or your worst enemy. If you are a BlackHat SEO kind of person, chances are you are using trackback pings to send big inflows of traffic to your blog for free… getting you lots of hits, which translates to lots of money in your pocket. I use trackbacks to send out link love to deserving bloggers, and I absolutely love the tool’s functionality as an emerging blogger’s best friend.