Welcome to the exclusive two-part series on starting your own online venture! Do you have a brilliant idea that can bring in revenue (and profit!) through the world wide web? Perhaps you already are active on the internet, but want a way to bring everything under one umbrella business for practical and legal purposes?

There are many ways to start thinking about running your own business… and being a business owner is something that will become increasingly popular as the years go by. As the owner of two small businesses, I have been through the process myself, and I would like to help YOU do the same! Don’t let anyone tell you that running a business is difficult, you just need to know where to go and how to organize yourself. Let’s start in with the basics, and then in part two we will cover more specific goals and structure.

Forming an Idea that Works

If you are looking to start a business, what’s the first thing you will need. That’s right… a business idea! It sounds a bit funny, or even a bit obvious, but solidifying your idea will probably be the biggest step you will have to take. As an example, I am going to use Bullish Bankers… which is an online financial research community that I formed with some friends from Penn State University.

It’s one thing to say “okay, I am going to start a financial business online“… but it is entirely different to lay out exactly what you will be doing. Obviously, the point of owning a company is to make money (assuming you are for-profit). Therefore, you will need to first consider your competitive advantage. What do you have to bring to the table? If you are planning on going in direct competition (i.e. doing the exact same thing as another business), you better be more experienced and able than your peer to be able to win. I would prefer to be in a niche like financial services, but have some kind of spin that makes my business unique. That is what we did with Bullish Bankers LLC., and it has worked thus far!

When you are brainstorming your business idea, don’t think solely about what you are doing… make sure that you can be profitable in your space, and that you have some kind of edge over your competition (whether that be uniqueness or execution skills).

What Kind of Business is It?

When thinking about eBusiness, one has to understand that being an “online business” isn’t a classification. In fact, now that so many companies are moving to internet-based revenue streams… it is essential that you understand where you are on the map. Additionally, if you are a business owner… you will need to be able to quickly identify to potential partners, employees and clients exactly what business you are in. For example, if you walk into a bank for a new account and tell them you are an “internet” business… they are going to want more information.

Furthermore, it is important to have a classification for what you do for your own sake. Too many people come up with business plans and think that they can do everything at once. If you are going to focus on selling cars, don’t also try to offer marketing services. Not only will your business industry give your clients a better idea of what exactly you do, but it will help you to keep from over-extending yourself. Staying with your niche industry is always the best way to form and operate a profitable business… don’t try to do too much at once.

Naming Your Business

Coming up with a name for your business is a very important part of your new online venture… but it shouldn’t be a deal breaker if somebody has already chosen the name that you wanted. That being said, I would have to say that the name your company carries will be important in lending authority to your name. I would suggest sitting down with a pen and a notebook to jot down ideas as they come to you. Go ahead and take an hour to come up with some interesting ideas, then pick your favorites. I would suggest using some “trigger” word that would immediately attach the name of your business to what you do. For example, when we selected “Bullish Bankers”… that is a name that immediately brings up the thought of Finance to people in the industry, so it is much easier to get your foot in the door.

Checking to see if your name is available can be a bit tricky. The problem here is the you register your corporation with the State department where you reside… so you will need to check with the State to see if your business name is available. This can be solved relatively easily with a search through Google for something like “California business name availability search.” Try out some combinations, or simply call your State department to figure out if you are in the clear or not.

Recruiting Partners and Stakeholders

Alright, so by now we have the idea, the name and the general business strategy set in stone. All we need right now is a helping hand. Sure, you can opt for what is known as a “sole proprietorship” and go it alone. In this case, ignore this section entirely. However, I would actually recommend that you enter into some kind of partnership among people you know, and people that are interested in the business. We will discuss the actual contractual part in the next part to get things legalized… but for now you should consider recruiting a few partners or private investors that are interested in the success of your idea. Nothing jump-starts a business like a little buying interest to keep you motivated to succeed!

Okay, so we’ve covered the thought-process behind launching your own eBusiness. Now that we have everything in place and ready to go… let’s turn to the second half of this report and start considering how to actually file and register all of your ideas legally. It is important to have everything ready to go before you start… which is a big reason behind why I laid out this “idea machine” technique before actually talking about registering your business.

Do you have that million dollar idea? If so… let’s figure out exactly how to get up and running. Check out part two of this series on forming your own eBusiness, and we’ll continue this lesson to the point where you can legally operate as a business!

-Jimvesting