It’s official!

While you were away, Google brought webmasters their own Christmas present in the form of the Fourth Quarter 2008 PageRank Update! Many bloggers, marketers and web geeks alike wait for Google PageRank (“PR”) updates religiously, and for good reason. A high PR can send your blog to the top of search engine rankings, get you much more easily indexed, and help you rake in a lot more dough from advertisers who like to see high numbers. Don’t let anyone tell you that PageRank ain’t important, because it can really drive your website’s success.

So what happened to me? This round of Google PageRank updates was pretty solid overall. Jimvesting.com got upgraded from a PR 3 to a PR 4… though I already had a PR 4 back in May of 2008, before getting downgraded to a PR 3 in the fall. At any rate, that is solid news. On related websites, BullishBankers.com (my stock market community) received the bump up from a PR 3 to a PR 4… not bad for a website that’s only been around for 6 months. During the Q2 PageRank Updates, I reviewed the new ratings and how I felt they were relative to what I felt these blogs deserved. Today, we redo this process with 100 of the top MMO blogs on the internet.

Jimvesting’s Top 100 MMO “Fair Value” Rankings

Because of the constant ranting on how “unfair” Google’s Pagerank service is, I decided to pull from the top 100 “Make Money Online” websites on the internet (according to the leading Top 100 list), and put the new PR rankings to the test. Below, you will find a list of these blogs, their new Pagerank as of December 31st 2008, and their Jimvesting “Fair Value” ranking. You can call this a little “surprise” for Google… just thanking them for the PR upgrade by throwing 100+ links around!

Q4 2008 Jimvesting’s “Fair Value” Pagerank Analysis

Whew! That’s one heck of a list, eh? Again, if your site is listed here as “overvalued” it doesn’t mean that I don’t like you… it’s simply an indication that I feel you got a nicer pagerank than I feel your site has shown. This is, actually, quite a compliment for your ability to break past Google’s defenses!

The Results

It seems that in the 4th Quarter PageRank update, Google came out with a literal “gift” to many bloggers. I have found that the update was overall “soft” in that some less-than-stellar blogs were given extraordinarily high PRs to play with. Unfortunately, many of the solid blogs that I felt deserved higher marks were ripped off by the system this time around. This is confirmed in the numbers from this test sample:

• Appropriately Valued: 48%
• OVERvalued: 31%
• UNDERvalued: 21%

The Verdict

In all, we have much fewer blogs undervalued now in Q4 than in the Q2 update, when over 35% of blogs were undervalued. Accordingly, as essentially half of the blogs were again accuratly pageranked, we had a large amount of blogs that were overvalued (31%) compared to the measily 12.5% overvalued from the second quarter. Looking objectively at this, and assuming that I judged “fairness” in the same way, it looks like many bloggers got one heck of a gift this quarter!

Bottom Line: Google seemed to have once again done a fair job in pageranking the websites across the blogosphere. When you have around 50% of blogs appropriately valued, even subjectively speaking, twice in a row… you know that you have a pretty good system all things considered. There were many exceptions to the rule, but in general it seems like PageRank is actually a decent option to be objective.

-Jimvesting