So You Want to Make a Sales Video? The Key Elements to a Successful Pitch

23 Mar 2010

So You Want to Make a Sales Video? The Key Elements to a Successful Pitch

Author: Jim | Filed under: Marketing, Marketing 101

Yesterday, I wrote a post about my latest sales video… which was actually my first attempt at making a short pitch to help me sell a product. I think that the end result came out very nice, especially because I didn’t have much of a budget and didn’t physically “shoot” a video. What I failed to talk about was how to actually make it happen, which I will proceed to talk about now!

The Key Elements to Consider

When you want to relay a message successfully and convert new business in a short time span, it is important that you hit home in as many ways as possible. Here are a few elements that I have found to be key catalysts in any successful sales video:

Problem- The first step in any sales pitch is identifying a problem. This is the most significant thing you will be doing when you are trying to sell someone a new product — convincing them that they have something that needs fixing. In my video, I start out immediately by talking about how “you aren’t making any money online” and how a surplus of online products are “confusing you”… basically you need a product that works and you don’t have it!

Solution- After you suggest a problem, it’s time to come in like a knight in shining armor with your solution. The solution should obviously involve the product you are promoting, and needs to relay why exactly your product is the right one for the job. In my case, I talk about how my method has worked for me… and use a logical argument to suggest that it will work for anyone.

Support- The support is the most critical part of your sales video, because in it you can turn a person who is on the fence into a buyer… at any price (within reason). You need to show that your method works, use testimonials and maybe even visual proof of success. Support can by implicit or explicit, and in my video I do both. Implicit in my video is imagery of a private beach and people having success — things that invoke feelings of fame and fortune. Explicit images that I use are the screenshots of my actual earnings, which is also useful to show that the method does in fact work as promised.

Sale- The final step is also vital, and it is making the sale. For me, this wasn’t a problem as I could simply say “you get all of this, for free” to make the conversion. For a paid product, it is going to be essential to make the price attractive, throw in a bonus or two, and make people feel that they are making out like bandits.

Jimvesting’s Top Five Video Editing Programs

Now that you have a good idea of what you need to do, we need the software to get the job done. There are really two ways to shoot a sales video: 1) by camera in person; or 2) compiling images/text and audio. Both methods are effective, and I simply chose option #2 because I was a bit too lazy and wanted to whip something up fast. No matter what you choose, you will need a video editing program on hand to accomplish the pitch. I have personally used around a dozen different editing programs. Based on this, these are my top five:

1. Corel VideoStudio
2. Adobe Premiere Elements
3. Pinnacle Studio
4. Apple iMovie
5. Windows Movie Maker

With this, you have all the information you need to make a high-powered sales video that will help you convince customers quickly to buy the product you are promoting and help make your campaign a big success! If you have used this post to make your own video, feel free to post a link to your sales page below — we’d love to have a look!

-Jimvesting