Double Your RSS Feed Count | Using an Opt-In List to Boost Your Subscriber Numbers!

30 Jan 2009

Double Your RSS Feed Count! Using an Opt-In List to Boost Your Numbers!

Author: Jim | Filed under: Blogging Tricks, Wordpress

One of the “hot ticket” items in blogging is maximizing the amount of RSS readers that you bring in to your website. As unfortunate as it might be… bloggers nowadays are judged much more by the amount of followers that they have, then on actual content quality. Maybe you aren’t a believer in strong RSS numbers, but because other people are looking toward this number for a sense of reputation… we need to find ways to increase this as soon as we can to stay ahead of the curve!

Can you really DOUBLE your RSS count, without “cheating the system?”
Absolutely! But only if you have the right tools at your disposal.

Today, I’m giving you a method that only the best bloggers are using to boost the amount of RSS readers that they bring in. It is unfortunate that only the big boys use tools like these… but it is a very affordable trick that can more than double your RSS subscriber count with relative ease if done correctly. Let’s get to it!

Using an Opt-In List to Boost your RSS

This method starts by considering an alternative method of recording who is and isn’t a “rss reader” of your blog. I know of three methods that directly impact your RSS count, assuming that you are using Feedburner to manage your feeds (if you aren’t, sign up!).

Signing up through an RSS Reader
Registering to receive email RSS updates
“Opting In” to a Blog Newsletter, and being converted to RSS

Not too many people know of the third option, but it can actually jump up your RSS subscriber numbers in a day if you have a list built up and decide to use the option. I know that many bloggers have done this to win RSS competitions and the like… and it is truly a smart way to increase your readership in an alternative way. We are going to discuss option three today, and get you acquainted with Opt-In lists.

Five steps to double your RSS feed count

The following is a five-step process that I have developed to get anyone who is willing to put in the work a much more healthy RSS booking. You can literally double your reader number within a few days easily… and it’s a shame that bloggers don’t take advantage of this method.

Step One: Signing Up for a Newsletter Service
Unfortunately, if you want to run a newsletter service for your blog, it’s not going to be free. The service that I use, and most of the world for that matter, is called Aweber… and it is truly a great service that I have never once regretted buying. For a small monthly fee, you can register for this service and design awesome newsletters, send out weekly blog post updates or even offer digital content exclusively to your readers. If you are planning on being a successful blogger, I want to encourage you to use Aweber sooner rather than later.

Step Two: Setting Up Your Newsletter
Once you have registered with a newsletter service (and I highly recommend a “paid” service here), it’s time to set up your first newsletter. The methodology here might be different depending on which service you use… but through Aweber they guide you through it until you are 100% complete with the setup. Essentially, you need to put together a few things like a welcome note, address, newsletter format and email setup.

Step Three: Creating an Opt-In Landing Page
In order to get people to sign up to your list, we need a landing page. Want an example? Here is one I just set up for Bullish Bankers LLC. Making an attractive landing page can be difficult. Fortunately for me, I purchased a complete package of landing page/website templates that all work together and can make you a handsome profit. You can get this yourself, as it is available online: Turbo Power Graphics. With Turbo Power Graphics, you get 10 awesome corporate identities… everything from an opt-in page, to a sales page, video pitch page and even an Adsense-enabled revenue page. It’s well worth the price tag, and you won’t need to hire a designer… so that is well worth it. The important thing here is to throw in some catchy graphics, and talk like a salesman… make the customer really want to join your newsletter and emphasize that it is free!

Step Four: Syncing Your Newsletter with Your Landing Page
Now that we have a landing “opt in” page set up on your website, you need a way to take hits onto your landing page… and convert them into newsletter subscribers. Log into your newsletter service (AKA Aweber) and make a “web form” that will link users into your list. There are usually a few ways to do this, for example a pop-up message or overlay, but what you probably want to use is the “inline” method as it is the best to work with. Set up your web form to tie into your new list, and grab the HTML coding for the form (typically a “name,” “email” and “submit” form).

You have your web form in HTML format, so now it is as simple as loading up your opt-in page that we have set up… and putting the code somewhere on the page that makes it identifiable. If you are using an “Opt In” page like in my example, then there will be another way to enter on the top. Make sure to switch that coding around with the code given to you from your newsletter (Aweber support will help you do this if you get stuck). I recommend testing all the forms you have on your “Opt In” page right now, just to make sure that it truly will sign users up and you aren’t wasting your time.

Step Five: Let Readers Know About The New Service!
Everything should be good to go at this point… so what to do now? That’s right. Tell somebody about it! You can generate buzz pretty easily, so I would recommend the following: posting about the newsletter on your blog, letting people know in a forum, contacting your blogging buddies asking for their help.

One thing that I absolutely recommend is having some kind of digital download. People need an incentive to subscribe, so be sure to offer them a custom eBook or other file that people would be interested in. The good thing about Aweber is that you can have downloads automatically sent to anyone that subscribes.

By this point, you should have a few people that took the bait, and have now signed up to your newsletter. Now, you simply need to send out what is called a “Blog Broadcast” to your newsletter readers to get them actively counted in your Feedburner RSS count. This is a pretty simple step that goes under-utilized despite the obvious benefits. So make sure you are in on it!

Bottom Line: You can literally double your RSS feed count with an “opt-in” list that ties in directly with your blog. Imagine if you had 500 readers and all of them signed up to your newsletter (not a stretch of the imagination). You could convert all these newsletter readers into active subscribers and reach the 1,000 level the next day! Not bad for a few extra bucks a month and an hour of work setting up the “Opt In” landing page, eh?