Day 20: Creating an Ad System and Putting Up Advertisements!

16 Jun 2009

Day 20: Creating an Ad System and Putting Up Advertisements!

Author: Jim | Filed under: 30-Day Blogging

Today is a very exciting day for our new blogs. That’s right… it’s the day we finally start to turn a profit from our efforts! Last time, we discussed the positioning and pricing of our advertisements. Now, we need to put our efforts into real-time results by adding a few things to our blogs to help us better manage our month-to-month ad efforts.

There are two ways to set up ads for your blog: manually or automatically. The manual process involves taking orders manually, and going out yourself and slapping in the images & text ads with links to the advertisers websites. This method is really starting to die off as ad systems increase your revenue in the long run and are cost-effective. For this reason, I recommend that you use an automated system.

Downloading an Ad Platform

I am going to recommend to you all what I feel is the best WordPress plugin ever created: OIO Publisher. This is an ad system that you can slap right on top of your blog and literally manage everything. It will generate custom reports for all of your customers, utilize every ad format imaginable and create an automated purchase system for advertisers to put their ads up without you having to get involved. There is no other plugin to my knowledge that does this, and it is a real time-saver. Unfortunately, there is a small price tag that goes along with it… but you can download and use OIO Publisher for $47, which I highly recommend. When you recoup your loss within a month, you will feel the same way.

Naturally, I don’t want to come off as a paid service peddler. I truly believe that OIO is miles ahead of these other platforms… but if you need a free solution there are services available! Again, I highly recommend just buying OIO now, as you will probably only be delaying your eventual purchase by saving a little cash now, but for simple ad serving and rotating you can try these three: WP Ads, PhpAdsNew and Max Blog Ads.

Promoting Your Ads

There are many ways to get advertisers, and while you can eventually just let things sit and the ads will come to you… I recommend actively going out to seek advertisers when you first start your blog. Heck, you are probably only charging $5-$10 a slot per month at this point, so a lot of people will be interested but won’t know you exist! I would set up an account immediately at DigitalPoint forums and Warrior Forum if you have not already, and you can post in the exchange sections! Check out a post I made on Bloggeries.com for a template you can use.

For a blog focused on content (and not 100% profit), you will actually make a lot more money by promoting affiliate offers than by pushing Google Adsense or a similar contextual ad system. This is not to say that you cannot mix and combine, but I feel that Adsense looks quite tacky compared to an ad from HostGator or another niche blog that wants to see some traffic. Keep this in mind when you seek out offers.

Finally, you can create a dedicated “Advertise” page to list your rates. Most advertisers will look for an area on your blog where they can see your stats (use Google Analytics or another stat tracker to list your pageviews, etc.) and monthly ad block rates. You can view my ad page here. Remember to keep these updated when you change around your rates!

With your new ad system installed and running (very easy with OIO Publisher!), you are well on your way to pulling in lots of money by just making consistent posts on your blog and maintaining a decent reader base.

-Jimvesting

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This entry was posted on Tuesday, June 16th, 2009 at 8:05 am and is filed under 30-Day Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

30 Responses to “Day 20: Creating an Ad System and Putting Up Advertisements!”

make money online says: June 16th, 2009 at 9:37 am
Creating an ad page is very important if you want to to gain a lot of advertisers. And OIo will help to keep those advertisers coming back.
fas says: June 16th, 2009 at 10:46 am
Coll tips once again there Jim. OIO is well worth the money, with new updates every now and then.
fas´s last blog ..Lose weight with the help of green tea
John Meow says: June 16th, 2009 at 11:15 am
I’m loving this series. Keep it up.
Ben Pei says: June 16th, 2009 at 12:56 pm
Yeah OIO is really recommended..
Vlad says: June 17th, 2009 at 1:41 am
For the moment my ad sales are very low so I decided to use Google AdManager which is by far one of the best in ad serving. How ever it completely lacks automated purchase system.
Vlad´s last blog ..Wordpress 2.8 “Baker” is out
Best CSS Gallery says: June 17th, 2009 at 6:53 am
Great job you do with these series. Keep it up!
Agent 001 says: June 18th, 2009 at 4:35 am
I use OIO. Its very nice and easy to use. By the way there are some discount coupon also available.
Agent 001´s last blog ..RSS Web Feeds vs Email Feeds vs Newsletter
breaking news says: June 18th, 2009 at 11:07 am
Very helpful suggestions!
Thank you for posting!
breaking news´s last blog ..Watch the Lakers Parade Live from Los Angeles
Aman@BullsBattleBears says: June 19th, 2009 at 2:01 pm
great recommendations Jim! I never knew about OIO or those forums to generate leads. This could really accelerate the reach towards potential clients and subsequently allow for an increase in rates.
Aman@BullsBattleBears´s last blog ..Value Vision Media Stock
Edward S. says: June 20th, 2009 at 9:31 am
Great info on this page… Good work. I have a website called BrokenEquipment.com and have not installed a system for ads.
Will the OIO work with any website? or is it just for blogs?
My site is very easy to use. Users can post up anything they
have that is broken with a picture and pick a category then
just pick the city and state they are in and click post.
Any feedback will be appreciated.

Thanks,
Edward S
http://www.BrokenEquipment.com
Edward S. says: June 20th, 2009 at 9:56 am
Great info on this page… Good work. I have a website called BrokenEquipment.com and have not installed a system for ads.
Will the OIO work with any website? or is it just for blogs?
My site is very easy to use. Users can post up anything they
have that is broken with a picture and the city and state they are
located in all for Free.
Melvin says: June 20th, 2009 at 10:59 pm
Great writeup… I think your forgot to include openx (formerly openads)… It’s free and very flexible especially if you do a lot of testing…
Melvin´s last blog ..How to Kill Yourself in Internship
cain bishop says: June 23rd, 2009 at 4:23 am
nice to see, that you can actually get there and have ads on blog and make some money. i just startet my first blog a week ago, it will be a long way to get there.
john says: June 23rd, 2009 at 9:02 am
Very creative and innovative idea to present the character in a great way for commercial advertisements.Thanks for this post. Found it very useful.
john says: June 23rd, 2009 at 9:05 am
Very creative and innovative idea to present the character in a great way for commercial advertisements.Thanks for this post. Found it very useful
Day 21: Installing and Adding Plugins to your WordPress Blog | Jimvesting says: June 24th, 2009 at 12:42 am
[...] it into the final stretch of Jimvesting’s Build-A-Blog Workshop. After day 20, we now have an ad system in place on our blogs with the power of OIO Publisher. Now, we need to explore our options in other [...]
Teeth whitening says: June 24th, 2009 at 5:33 am
As a newbie I am always looking for these kind of information. OIO is very much needed. You had given very nice tips these are very useful. thanks for sharing such nice info.
Online Printing says: June 27th, 2009 at 2:19 am
Advertisement is the key to any businesses’ success. With out them, a company can die. Especially, companies who owns media entities. With out product advertisers they will surely be for closed that’s why it is essential to have a marketing department on your company so that they could handle those promotional side of the business.
theseofool says: June 30th, 2009 at 10:11 am
DigitalPoint forums are great if you can get the hang of it. You will need to make around 20 comments before you can make post or even view certain areas. There is a lot of advice trading that goes on in this forum, you can ask others who they use for marketing. You can also put links to your website in your signature once you have reached a certain amount of post.
theseofool´s last blog ..SEO Articles That Drive Vast Amounts of Traffic
Teeth whitening says: July 1st, 2009 at 6:48 am
I have a website called BrokenEquipment.com and have not installed a system for ads.
Will the OIO work with any website? or is it just for blogs?
Jim says: July 1st, 2009 at 7:34 am
Actually yes! The system has now been made standalone so you can purchase OIO Publisher and use it for any kind of website
Dubai Property says: July 8th, 2009 at 10:28 am
wow nice post
good knowledge of SEO
Hina says: August 3rd, 2009 at 7:47 am
Today is a very exciting day for our new blows. That’s right… it’s the day we finally start to turn a return from our efforts!. Now, we need to put our efforts into real-time results by adding a few things to our blows to help us better manage our month-to-month ad efforts.
Danvale says: August 7th, 2009 at 8:25 am
great post, like most, continue this way.
Kimberly says: August 10th, 2009 at 4:37 pm
Thanks for all the tips
Kimberly´s last blog ..All About Coffee
Physio Scene says: August 11th, 2009 at 9:51 pm
Interesting… Isn’t it true though that in order for most people to actually purchase some ad slots on your site, you need to show them that you have mainly 2 things.

1. Decent if not excellent content
2. Good Traffic
?
Physio Scene´s last blog ..Ten Classic Marketing Mistakes Made by Private Physical Therapy Practices and How to Avoid Them
Danvale says: August 12th, 2009 at 12:52 pm
These posts teach well. Come on! Thanks!
IT Dubai says: August 23rd, 2009 at 7:57 am
This is what I did during the weekend. But first I am looking for a good wordpress template where I can add ad widgets then I will try this ad system. Thanks.
Chris Peterson says: September 25th, 2009 at 7:47 am
Hi Jim,
The most casual & yet carefully planted mention of plug-ins like Olo publisher is more beneficial & classy. Its definitely a kinda way that goes well with readers as well as advertisers.
Chris Peterson´s last blog ..Make Your Business Look Graceful!
Essay says: October 6th, 2009 at 8:30 am
OIO is pretty much popular in the blog ad market. It looks good as well.