Rake in Some Traffic… with Amazon.com?! Become a Book Reviewer and Get Free Hits!
Author: Jim | Filed under: Traffic TechniquesWelcome back to another great tip for getting traffic to your blog, as a part of our Traffic Week here at theNetFool.com. If you’d like to find some more great tips, check out the other articles!
I’ve recently come across a very interesting new way to get traffic that exploits the difference between buying from a physical store, and buying from an online retailer. What do I mean? Imagine that you are in a book store, 
lets say it is a Barnes and Noble, and you want to buy a book. Your options could be to check out the cover, read the testimonials on the back, flip through the pages, and read a few paragraphs. The point is, with a physical store, and a physical book, you have your options to know whether or not you would like to buy the novel.
Much online a physical book retailer, with the online world… people aren’t always so sure of what they want to buy. You can look at the average user rating or the relative popularity of the title, but is it really for you? In today’s world, a wide majority of consumers will use user reviews to gauge whether or not they are going to want to buy it. One of the best programs for this, and a top seller of books online, is Amazon.com.
Why Amazon.com is Great for Traffic
So we have discovered first off that reviewing books is an important business that many people will rely on before making that final yes/no decision on a new title. How can you profit off of this? Become a book reviewer for Amazon.com! At Amazon, anyone can become a book reviewer, and you’ll get that review posted at the bottom of every sales page for things you have reviewed. Better yet, you will get your own unique homepage with all of your book reviews listed neatly on it, as well as a link back to your home page (what we are REALLY interested 
in!). 
Getting to the top of the reviewers page is an important trick that can net you TONS of traffic if done correctly. I know that I always read the reviews on Amazon before buying a product, and the same goes for a majority of interested shoppers.
Sounds Great, But How Do I Get Ranked?!
Much like YouTube or Digg, your ranking is going to effect how well your reviews are placed relative to other book reviewers on Amazon. The ranking system is all based upon two factors: number of reviews, and average helpfulness. One of these you can control, the other… not so much. What you CAN do is throw up a whole bunch of reviews on some top-selling books. I recommend only reviewing top ranking books because those are the links that will get you traffic over the long term. Furthermore, you should be reviewing books that are close to your niche interest. For example, if I am in finance, I won’t review books on gardening. This is mostly common sense, but the bottom line is that the more you review… the higher your ranking will be. Simply click the “Write a Review” button on the bottom of any book page, and you are on your way!
Your “helpfulness” is really nothing more than a quality ranking. If your review is especially good, you will be rewarded (hopefully) by a third party user upping your ranking here. This is weighted quite a bit more than your number of reviews, but will be significantly hard to achieve because it is entirely unpredictable. One tactic could be to write a review and have your friends mark it down as helpful themselves.
How to Eek Out the Most Traffic
Here are my top ten methods to getting the best amount of traffic from Amazon’s book review:
- Review Books in Your Niche
- Keep Your Reviews Short (100-300 words)
- Make Your “Reviewer” Page In-Depth and Interesting
- Tell People Why You Are Qualified (On Your Profile Page)
- Be Specific, Give Useful Critique
- Don’t Pump Out “Fluff” or Worthless Reviews
- Review as Much and as Often as Possible
- Encourage Others to Mark Your Review as Helpful
- Stick to Areas and Books that You Know
- Write Posts with Authority!
So there you have it, ten great ways to boost your traffic with Amazon.com Book Reviews, a method that is largely under-used in the industry… and one that should be especially noteworthy. I highly recommend that you experiment with reviewing books online, as it can actually be a huge traffic source. Better yet, if you do it correctly, everyone coming to your blog will be people that like to read, and are interested in your topic area… the perfect combination for a long-term subscriber!
-Jimvesting
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Wow. I didn’t know that’s even possible!
Nice tips, Jim. I never know about this before.
Thanks for sharing it.
great information that can pull lot of traffick to sites… i will try it…
Thanks!…
That’s actually great advice, it follows the same basic principles of yahoo answers/craigslist marketing
The funny thing is now a lot of people will just review books on Amazon even if they have never read or purchased it…if Amazon allows it that is.
-Mike
This is really good advice — once my semester ends at the beginning of may I’m going to start reviewing contemporary business books as well as some literary classics.
Awesome advice, I’ll try to review some of my favourite books. Thank you for sharing this
If only I had the patience to do this. I wonder how much traffic you can actually receive by doing this? I suppose the links are what we’re after anyway. Thanks for the tip!
The only problem with this is that you have to be reading books to be able to make a unique review. But I would still say nice tip.
i like amazon
its really happen? i guess, i should give a try too.
Yeah dude! I’ve been using this a bit lately, specifically for my copywriting site stuff. It works, but amazon also has a little “social network” built in too man. Which is dope, because you can find people with similar interests and start networking with them.
Way to think outside the box Jim.
Thats a great idea. I’m going to give it a try. Cheers.
Which is dope, because you can find people with similar interests and start networking with them.
I didn’t know that is possible. Thanks. I’ll try it.
Good tips Jim, But did you need to buy every single book or e-book that you review? That could take some money and time before the book arrives to your home and you finish the reading.
Any suggestions to avoid this Jim?