How to Efficiently Manage Multiple Blogs – 7 Tips for Success
Author: Jim | Filed under: Blogging 101
Running multiple blogs is a new and unique way of making money online. You can build a virtual empire by successfully setting up a number of blogs, but not without a lot of hard work. When you create more than one blog, you need to be completely committed to the task. Having a number of different blogs is quite useful, however, because they can significantly increase your online income. You can use them to promote each other, gain more overall traffic and ensure your exposure on the web.
Managing multiple blogs is a complicated task. It requires patience, a rigid schedule, a huge time commitment, and a lot of passion. If you have more than one blog, then you need to constantly be on your toes to ensure that everything, everywhere, is running smoothly. The following guide will help you manage your blogs efficiently and painlessly.
1. Create Clear Goals
It will be impossible to maintain multiple blogs without clear goals and a sturdy vision for each blog. It’s important to write down the name of the blog, the objective or vision, the tone, and the desired frequency of updates. Put this information into a simple chart and refer to it as often as necessary. It will help you keep your blogs clear and organized.
2. Streamline Management
Responding to comments and emails about your blogs can become an overwhelming task. One way to simplify this task is to use one central email. This will allow you to devote a chunk of your time to answering all emails and responding to all comments on your blogs. Having separate email accounts for each blog will require constantly logging in and out of accounts and failing to address comments and issues in a timely manner. Instead, forward emails to one account where you can quickly filter through them.
3. Search Engine Optimization
In order to drive traffic to each blog without getting bogged down in advertising, it’s important to optimize your blogs so they rank highly in search engines. This is the use of keywords, titles, images and optimized copy that allow your blogs to show up at the top of search results for high trafficked search phrases. It’s important for anyone maintaining multiple blogs to master SEO in order to build traffic and revenue.
4. Reach Out to Guest Bloggers
If you find that you’re getting bogged down and don’t have the time to write new posts for all of your blogs, it may be helpful to reach out to guest bloggers. Even though you many have to pay a small fee for the writer’s time and work, they will allow you to relax a little and get your other blogs up to date. There is one small caveat and that is that it’s important not to overuse guest bloggers, however, as blog audiences tend to like consistent voices.
5. Cross Promote
Whenever possible and relevant, cross promoting your blogs is an excellent way to drive traffic to your less popular blogs. If you’re writing about a related topic, even loosely, place a link in your post that will send readers to another one of your blogs. You may also want to use some ad space on blogs to promote your other blogs.
6. Pace Yourself
It’s important not to create multiple blogs at one time. When you first create a blog you will have to spend a lot of time and energy promoting and writing. In the first few months of a blog, it’s important to write new posts as often as possible. This makes launching multiple blogs simultaneously almost impossible (unless you plan on taking on staff writers). Set up one blog with a consistent and stable viewer base before 
moving on to additional blogs. This will ensure that your blogs are popular and financially stable. Multiple unsuccessful blogs will be less lucrative than a single successful one.
7. Scheduling
It’s important to establish a schedule that will allow you to devote enough time to each blog that it can become a success. Each writer must establish their own schedule that works best for themselves and their blog. If you need to post blogs daily, than consider segmenting the day. This will help you devote a certain amount of time to each blog and move on when it’s time to move on. If your blogs need posts less frequently, it may help to devote each day of the week to a different blog. A solid schedule is absolutely vital in maintaining high quality blogs.
This guest blog post was brought to you by a UK based writer call Tom Walker who writes a blog about design and advertising for an online store specializing in ink cartridges and other print supplies.
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Twitter: @AgentDeepak
April 16, 2010 at 11:38 pm #
Hey Tom, I am sorry but this article didn’t talk much about how to really manage multiple blogs.
Article is nice in its place but does not help much.
Agent Deepak´s last blog ..Help Me Choose a New Blog Theme
Twitter: @motorbeam
April 17, 2010 at 1:49 pm #
How about simply adding all ur email accounts in one account.
fas´s last blog ..Digital Means For Marketing Products & Services
Nice tips TOM! Hope to see more articles from you
Klajdi Hena´s last undefined ..If you register your site for free at
Twitter: @ZanderChance
April 18, 2010 at 7:53 am #
We run 40+ blogs.. Some valid points here, but it’s WAY more complicated than how you make it out to be. (Even worse is when you get hacked, and have to fix 40+ sites)
Zander Chance´s last blog ..It Was Bound To Happen.. Hacked!
Twitter: @suzannefranco
April 18, 2010 at 11:32 am #
Thanks for the article. I too would really benefit from some detailed tips on how to stay organized with my blogs/sites. I’ve tried to come up with a spreadsheet but I’ve never followed through with developing it. If any readers know of something like that please comment with more info.
Zander ~ I’ve had multiple sites hacked in the past – what a PIA! I’m sorry to hear about it ;(
Suzanne Franco´s last blog ..Blogging Idol Secrets Revealed
I have one blog currently. However, I have about 10 in my head that I want to create. I was gonig to just launch all of them at once. Thanks for this article. I don’t think I could possibly actually launch all of them and have any kind of great loyal readers.
Outsource, outsource, outsource. Unless you are a multi-person team or have an infinite amount of time ( who has?) you need to prioritise and delegate tasks to your outsource team.
Decide which jobs can only be done by you and then outsource the rest. It doesn’t have to be expensive but it will take time to build a team around you of people you can trust to get the job done.
Use a project management tool such as a GAN chart to plot monthly tasks and keep on top of things – you could even outsource the running of your empire to a virtual assistant . Hope this helps.
Paul.
Paul Wilson´s last blog ..3 Must-See Keys For Expanding Your Business
@zander chance has got a point, web security is fast becoming an issue.
While blog owners are working hard building their online presence, hackers took advantage of loop holes to manipulate.
Ample
Great tips Jim, I manage several blogs and it is no easy task, that’s for sure. I find it helpful to have certain days scheduled where I work on each blog, this way I am more focused on what needs to be done for that particular site.
JR @ Internet Marketing´s last blog ..Last Chance to Buy The Best Spinner Tool for Half Price
Working..working 24h to 24 h
greg´s last blog ..UNE LARGE PALETTE DES METIERS DU SOCIAL, MAIS EST ELLE BIEN EXPLOITEE
I am managing 3 blogs myself and I think that’s quite enough work for me if you know what I mean. I tend to promote some more than others based on my own goals.
Anyway, great information man.
Greg London´s last blog ..Retirement benefits of owning a home based business
I manage 4 separate dental blogs and it is a full time job (and I already have one!) I try to use one day each week to write a blog entry for each one. I wish there was an easier way.
Hi Tom, I love your new blog here, and I thought this article of yours was very helpful. You did talk about managing multiple blogs in the way that we must make time and learn how to manage each blog that we have. Time is the big factor with multiple blogs I would think… I too have multiple blogs especially in my head but can’t seem to figure out how to cut out time slots for ea. blog that I want to have. Great article/post and love the theme you have here. Thanks for the help. jj to your success
jj-momscashblog´s last blog ..The Secrets of Turning Ones Passion into Making Money Online
Hi Toms,..
This post is good but I see the point that you want to show is anything we should prepare before we build multiple blogs. So, indirectly we make a good management of optimizing those blog. I like it. Thanks for sharing…
Yasagun´s last blog ..Three Simple Ways How People Could Collect Free Healthy Recipes Easily
You did talk about managing multiple blogs in the way that we must make time and learn how to manage each blog that we have. Article is nice in its place but does not help much.
Cool tips Tom, I would love to see more articles from you. Thanks for posting this article.
Managing enough blog is the main reason why site owners find themselves stressed out with different activities while achieving their goals. They really need to find ways to make everything possible.
every web site owner should know Blogs – 7 Tips for Success.. very good post..