Recently I made an upgrade to the header on my blog, and it was a BIG update at that! Not only did I enhance the looks of the most-viewed area of my blog, but I added a newsletter opt-in box which could potentially boost my subscribers tremendously.
But was my excitement premature!?
One of my readers, Rob from myTTOOS.com, pointed out the following:
Rob: “Really cool, but i bet it will be overseen a lot = bad conversion. Let us know if i am right.”
Jim: “Could be true… but then again I am not trying to spam people like typical marketers, haha”
Rob: “at least put the focus on the chalk board, put a few blinking stars around it or something lol”
Though it sounded silly at first, I started thinking about just how right he was! While I was all concerned with making the new opt-in newsletter box look at good as possible… I made it flow TOO WELL! Therefore, I needed a little something to get people to notice it (though I won’t be putting blinking stars on my header anytime soon, haha). So what did I do? I added a big ol’ floating arrow!
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